The Peninsula Launches "HOPE for JAPAN" Initiative

San Ignacio Resort Hotel

The Tree of 1,000 CranesThe Peninsula Hotels have launched "HOPE for JAPAN," a three-pronged initiative in each Peninsula hotel across Asia and the United States in support of victims of the recent earthquake and tsunami.

The hotel operator will make a donation for each guest stay, host a special Japanese-themed Afternoon Tea and display “The Tree of 1,000 Cranes" in the lobby of each participating hotel to raise funds for the Japanese Red Cross Society.

A trademark of the hotel, Peninsula Afternoon Tea is served around the world. This spring, Japanese Afternoon Tea will be held, with 100 percent of the retail price of $50 for each Japanese Afternoon Tea set sold. Guests may also have a donation added to their credit card upon check-out.

In the tradition of Japan's regard of the crane as a symbol of good fortune and longevity in Japan, the crane has developed as a popular subject of Japanese art of origami or paper folding, which in turn has evolved into the tradition of folding 1,000 cranes that represent a form of healing and hope during difficult times.

At each participating hotel, guests are invited to contribute to “The Tree of 1,000 Cranes," made by hotel staff, with a minimum donation of $5 to have an origami crane hung on the tree or to fold their own with Peninsula staff on hand to teach and assist.

For more information, visit www.peninsula.com/Hong_Kong/en/Enticements/Hope_for_Japan/default.aspx.