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The St. Regis New York has named Paula Dirks director of sales and marketing. She will be charged with building on the strength of The St. Regis’ sales and marketing department by forging strategic partnerships. Dirks previously was the regional director of sales in Hawaii for Starwood Hotels & Resorts.

The Ritz-Carlton, Half Moon Bay has named Stephanie Leavitt its new director of sales, leisure and business travel. She brings nearly 14 years of Ritz-Carlton experience to her position. Leavitt served most recently in a similar role at The Ritz-Carlton, Laguna Niguel and has held past sales roles for The Ritz-Carlton, Reynolds Plantation in Georgia, among other Ritz-Carlton properties.

One&Only Palmilla has named Cristina Romero-Peri executive director of sales and marketing. She will be based out of the hotel’s Los Angeles sales office. Romero-Peri has served as regional director of sales and marketing in Mexico for Capella and also worked as director of sales and marketing for Las Ventanas Al Paraiso.