Viceroy Hotel Group announced its new, segmented portfolio. The segmentation breaks the portfolio down into three tiers, structured to help guests find the destination that fits them best. The tier segments include:
The Viceroy Icon Collection: The Icon Collection has dramatic flair and luxurious accommodations. These properties offer guests a combination of adventure and relaxation.
- Viceroy L'Ermitage Beverly Hills
- Sugar Beach, A Viceroy Resort
- Viceroy Palm Jumeirah Dubai (opening March 31, 2017)
The Viceroy Lifestyle Series: The Lifestyle Series hotels cater to the modern traveler with stylish and playful accommodations.
- Viceroy Central Park
- Viceroy Santa Monica
Urban Retreat Collection: The Urban Retreat Collection is made up of boutique hotels with individual identities.
- Hotel Zeppelin San Francisco
- Cassa Hotel New York
- Hotel Zelos San Francisco
Viceroy developed videos showcasing the differences in an Icon Collection property compared to a Lifestyle Series property.
Viceroy Hotel Group offers travelers authentic, one-of-a-kind lifestyle experiences. The group is guided by the brand promise, "Remember to Life;" prompting them to create memories for every guest. The Viceroy Icon Collection properties include hotels and resorts in Abu Dhabi, Beverly Hills, Riviera Maya, Snowmass, and St. Lucia, with anticipated openings in Dubai, Chicago, Algarve, Buenos Aires, Istanbul, Panama and Cartagena. The Viceroy Lifestyle Series hotels and resorts are found in destinations including New York, Santa Monica, and Zihuatanejo. The Urban Retreat Collection properties in San Francisco and New York encourage guests to live like locals.
Viceroy Chicago is expected to open in 2017 in the city’s Gold Coast neighborhood. Viceroy L'Ermitage Beverly Hills offers guests who are looking for a quick weekend escape a one-stop-shop for all they are looking to do.