Upcoming Florence Tour Focuses on Fashion & Food

Here's a fun upcoming trip for fashion-savvy ladies who love Italy: Su Misura (which means "tailor-made" in Italian) is a new boutique travel concept in luxury fashion, artisan and lifestyle-themed experiences for women. The program was founded by Gabriella Contestabile and Norma Frassa-McGrody in 2012, and in association with Valerie Wilson Travel

During the one-week journey through Florence, guests get private access to exclusive viewings at the Gucci and Ferragamo museums, personal style consultations in one of the city’s most fashion-forward boutiques, personal fragrance workshops in the private atelier of a master perfumer and conversations with Florence's fashion masters--who might be traditionalists or trend-setters, ranging from the iconic La Scuola del Cuoio to the trendy Mara Broccardi boutique for the most cutting-edge bespoke shoes. 

The first Su Misura trip is scheduled to depart on October 28. To view the full itinerary, visit www.sumisurasensoryjourneys.com/agenda.html