The Serras from Design Hotels, will open next month in Picasso’s first studio. This hotel faces the ocean in central Barcelona and has 30 rooms. Picasso painted his famous Ciencia y Caridad in the present day hotel.
The building is from 1846 and has a Neo-Classical façade designed originally by Francesc Daniel. The interiors create a fresh, elegant feel and were designed by the Spanish designer Eva Martinez. Martinez used wood and iron to play upon the districts industrial past.
Serras is adopting a new approach to hosting. Each guest will be given a guest relations manager who will be the guest's personal contact at the hotel. The manager will coordinate the guest’s entire stay. Check-in and meal times will not have set times to give guests flexibility.
The hotel restaurant will be under Chef Marc Gascons’ control. He is a Michelin-starred chef who will serve local foods in a relaxed environment.