No Audience, No Show

John McMahon and Ruthanne Terrero

 

Over five years ago, Ruthanne Terrero and I had an idea to launch a magazine that only reached travel professionals whose business was primarily booking luxury travel. We saw a void in the marketplace and had listened to many of you talk about your inability to get the proper information that would make you a better luxury travel advisor. We even saw fit to create the term “advisor” and drop the word “agent” altogether.

Without all of you as an audience, there would be no Luxury Travel Advisor. Your enthusiasm and feedback has kept us charged up to deliver only the best stories, and we have enjoyed the love affair along the way.
I have met so many of you over the years, and your comments, concerns and compliments are what keep us motivated. We are always on the move traveling the world so we can bring you firsthand reports on the latest luxury destinations and products.

The readers of our magazine, website and newsletter are the most influential sellers of luxury travel in the world. As a leading voice of the luxury travel industry, we are always looking to give back. This year, we created the Luxury Travel Advisor Internship Program, where, this summer, we will sponsor nine interns to work in the offices of some of the top travel advisors in the industry. We also launched the Young Leader Conference to bring together the youth that have already begun to reshape our business.

So, thanks for being such a great audience and, most importantly, thanks to the cast and crew of Luxury Travel Advisor. It’s been a great five years; here’s to the next five!