After months of requests, I finally gave in. To what, you ask? I am now a proud American Express Platinum credit card holder. What made me make the move? Another cardholder attesting to the benefits of this elite membership—access to private sales, premium events, hard-to-get dining reservations, airline clubs and so on.
In fact, I have already taken advantage of the airline club access during a recent trip to San Diego. My trip was phenomenal but it didn’t exactly start off on the right note. Rain in New York City had delayed flights. Before becoming a cardholder, I used to sit through the chaos of an overcrowded airport. But this time, to my delight, I plugged in my laptop, recharged my phone and enjoyed refreshments until I arrived in California. Indeed, membership has its benefits!
As a luxury travel advisor, you have membership in certain consortiums, hold specialist certifications from your preferred suppliers, earn your CLIA certification and more. There are privileges each of these affords and you can leverage your membership to benefit your clients. Advisors always tell me that their connections speak volumes about the high level of service and product they can deliver to their clients.
This came up during a discussion I had with an advisor at Luxury Travel Advisor’s 5th anniversary party. I asked, “What is your No. 1 asset in recruiting and retaining your luxury clients?” She replied with great conviction—“my connections with suppliers!” She added that attending industry events like Luxury Travel Expo helps one learn about new properties and destinations while building relationships with suppliers. Without them, you can’t be a successful travel advisor.
Luxury Travel Expo can help you form and foster relationships you need to exceed your clients’ expectations. This year, our new Platinum Pass gives travel advisors exclusive access to the show. Reap the benefits of this fully loaded pass for just $175, which includes the features of the Full Conference pass, plus a host of VIP options. The pass grants you membership to an elite group and a maximum return on investment. I look forward to seeing you this December in Las Vegas.
Bernadette Mari is the marketing manager for Luxury Travel Expo. She can be reached at firstname.lastname@example.org.