Azamara Club Cruises has debuted a new ad campaign and refreshed website focused around the theme of "The Voyage For Those Who Love Travel."
The ad campaign introduces the line’s first-ever TV commercials while also being integrated into all consumer touch points, including print ads, social media and digital platforms, the line's website, direct mail, eMarketing and brochures. The new campaign, “The Voyage For Those Who Love Travel,” focuses almost entirely outside the ships to highlight Azamara's longer stays, more overnights and night touring. A new hash tag, #LoveTravel, has been introduced to support the campaign across platforms.
Here's a sample of the new commercials:
The largest ad spend to date for the line, Azamara tapped big (big idea group Inc.) to bring its vision to life. Spots can be seen on CNN’s “Anthony Bourdain, Parts Unknown” and CBS Sunday Morning in markets including New York, Los Angeles, San Francisco, Dallas, Houston, Miami, Tampa, West Palm Beach and Boston. The national print schedule includes AFAR, Departures, Virtuoso Life and Virtuoso Traveler. Visit YouTube to watch all of Azamara’s new video ads at https://www.youtube.com/user/AzamaraVoyages.
“Over the last few years, we have invested in and refined our Land Discoveries programs to ensure our guests are experiencing something truly unique when it comes to destination immersion,” said Larry Pimentel, president and CEO of Azamara Club Cruises, in a release. “As these programs have taken off and matured, we felt it was the right time to launch this new campaign.”
Azamara’s new campaign has a strong presence across its social media channels (Facebook, Twitter, Google+, Pinterest, Instagram) as well as website and online advertising using a dedicated hash tag – #LoveTravel. #LoveTravel is also featured in blog posts and communications to bloggers.
The new brand campaign is also featured on the line’s new website. The new site is fit for all types of mobile devices and tablets and has a new booking engine. In addition to booking voyages, vacation elements including flights, airport transfers and pre-and-post cruise accommodations can also be reserved.