Crystal Cruises has announced the appointment of Carmen Roig as senior vice president of marketing and sales. Roig brings more than 30 years of marketing, sales, and cruise industry experience, and will report directly to Crystal’s President and Chief Executive Officer Edie Rodriguez.
Roig will be responsible for leading the global marketing and sales efforts of the luxury cruise line, and will be based out of Crystal’s new Miami branch office, which opens June 1.
In her 30-plus year career, Roig has held several senior executive roles for mass market and premium cruise lines. Most recently, she served as associate vice president of sales, the Americas, at Azamara Club Cruises, where she developed and launched an international strategy and market expansion in Latin America.