Triumph Hotels, which has a collection of six boutique hotels located in Manhattan, announced that it has transformed The Gershwin Hotel into The Evelyn. The makeover included new accommodations, enhanced guest services and cultural programming connected to the hotel's NoMad neighborhood location.
All 160 rooms were fully upgraded, and are now available in superior queen, deluxe queen, deluxe king, deluxe double and executive suite categories. The second phase of the project, which begins this year, will focus on the restoration of the hotel's public spaces and adding of new food and beverage concepts.
The first phase includes new guestrooms, designed by Silvia Zofio with references to Art Nouveau style from the early 1900s. Design nods to the building's music and art heritage are implemented throughout the rooms, corridors and bathrooms with details offered alongside modern amenities. In each room, a gramophone graces the top of a side table, amplifying music from a guest's smartphone. In the bathrooms, sheet music creates a subtle border of music notes and lyrics embedded in the tiles. The chandeliers mimic the shape of a trombone, and the walls showcase a series of moldings.
Tin Pan Alley was home to iconic musical figures like George Gershwin, Richard Rodgers and Lorenze Hart. Today, the neighborhood is experiencing a revitalization. It is known as NoMad.
The transformation of The Evelyn is part of a capital investment by Triumph, which invested $50 million to renovate historic hotels throughout New York City over the last several years.