Adrian Zecha’s Ahn Luh Hotel Brand Gathers Steam

Amanfayun, Hangzhou

We first reported on Ahn Luh—the brainchild of the star hotelier behind Amanresorts—back in January. More news is trickling in about the new luxury hotel brand, a collaborative effort between Chairman Duan Qiang of Beijing Tourism Group, Whitney Duan of Great Ocean Group and Adrian Zecha of GHM Holdings. To quote the official website: “The Ahn Luh brand presents the essence of Old World Chinese hospitality in today’s context of contemporary elegance.” The first urban resorts—all of them under 100 rooms in size-- will open in the next two years in China. One has been identified near two UNESCO World Heritage sites in Sichuan Province.

Amenities will include a locally-inspired spa; a Tai Chi center with a resident Tai Chi master; separate indoor and outdoor pools; a library with archives about the destination; a cigar lounge serving ports and cognacs; a Chinese-style tapas bar plus an all-day Asian restaurant; a fleet of wi-fi enabled cars with minibars; a business center and Airport Concierge. CNNGo explains that China is expected to "become the world’s largest hotel market by the end of 2025," and this new brand is “pioneering a new China service concept.” Beijing Tourism Group chairman Duan Qiang is quoted in the article: “In essence, the concept is to bring in the old world Chinese hospitality of caring and being considerate with contemporary elegance to create value-added products.” For more information, visit www.ahnluh.com.

Photo of Amanfayun, an Aman resort in Hangzhou, China

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