We first reported on Ahn Luh—the brainchild of the star hotelier behind Amanresorts—back in January. More news is trickling in about the new luxury hotel brand, a collaborative effort between Chairman Duan Qiang of Beijing Tourism Group, Whitney Duan of Great Ocean Group and Adrian Zecha of GHM Holdings. To quote the official website: “The Ahn Luh brand presents the essence of Old World Chinese hospitality in today’s context of contemporary elegance.” The first urban resorts—all of them under 100 rooms in size-- will open in the next two years in China. One has been identified near two UNESCO World Heritage sites in Sichuan Province.
Amenities will include a locally-inspired spa; a Tai Chi center with a resident Tai Chi master; separate indoor and outdoor pools; a library with archives about the destination; a cigar lounge serving ports and cognacs; a Chinese-style tapas bar plus an all-day Asian restaurant; a fleet of wi-fi enabled cars with minibars; a business center and Airport Concierge. CNNGo explains that China is expected to "become the world’s largest hotel market by the end of 2025," and this new brand is “pioneering a new China service concept.” Beijing Tourism Group chairman Duan Qiang is quoted in the article: “In essence, the concept is to bring in the old world Chinese hospitality of caring and being considerate with contemporary elegance to create value-added products.” For more information, visit www.ahnluh.com.