Armani Plans Luxury Hotel for London's Admiralty Arch?

Newcastle England
Newcastle England // Photo by sonny2962/iStock/Getty Images Plus/Getty Images

Armani Hotel DubaiBack in October, we reported that London’s historic landmark, Admiralty Arch, would morph into a luxury hotel after the government agreed to lease it out for £60 million. But we didn’t have details on exactly which luxury hotel brand would get the honors of operating it. This week, the news was leaked to The Daily Mail that Armani is close to clinching a deal for a £100million luxury hotel.

The fashion house has long sought real estate for a luxury hotel in the British capital, and this landmark site is coveted. The estimated cost to outfit 80-100 guest rooms with bespoke Armani furnishings is £600,000 each. Like the brand’s two other hotels in Dubai and Milan, the Armani London will have a sleek, contemporary vibe- with every aspect of its design- from the boutique selling Armani fashion to the restaurant menus- designed by Giorgio himself.

Pictured: The lobby of the Armani Hotel in Dubai.

Free Luxury Travel Newsletter

Like this story? Subscribe to The Dossier

Luxury Travel Advisor’s only newsletter, covering unique destinations and product news for affluent travelers. Delivered every Tuesday & Thursday.

Suggested Articles:

Five new boarding points for Venice Simplon-Orient-Express include Rome, Florence, Geneva, Brussels and Amsterdam. It will also have three new suites.

Ærø is a sleepy little island on the southern edge of Denmark with a pervasive passion for the environment. Here's what travelers can expect.

New I Prefer Auctions enable loyalty program members to use earned points to bid on future independent hotel stays and inspired curated experiences.