One of the world’s finest contemporary artists was tapped to create the artwork for the 2009 vintage of Château Mouton Rothschild. British-Indian artist Anish Kapoor-- whose buzzworthy “Leviathan” sculpture filled the entire nave of Paris’ Grand Palais earlier this year—follows in a long line of esteemed artists who have designed art for the prestigious wine estate including Picasso, Dali, Miró, Warhol, Francis Bacon, Lucien Freud and the Prince of Wales. (The Chateau’s art commissions date back to 1945.) Today the Baroness Philippine de Rothschild chooses the artist, who is paid in cases of their very own vintage (as opposed to financial compensation). Sounds like a pretty good deal to us.
The DrinksBusiness reports that when Chinese painter Xu Lei designed the label in 2008, there was a lot of hype inspired by Lafite’s “lucky eight” character on the corresponding 2008 vintage- which drove prices up. Here’s how the Chateau describes Kapoor’s label: “at once austere and flamboyant, the gouache he has created for Mouton Rothschild 2009 expresses the fertile thrust of plant life, the result of an intense encounter between matter and light."
Image via TheDrinksBusiness