The Beverly Hills Hotel Turns 100

The Beverly Hills Hotel

Fresh from debuting its new Presidential Bungalows, The Beverly Hills Hotel is throwing a year-long bash for its 100th anniversary. It was May 12, 1912 when the “Pink Palace” first opened its doors on Sunset Boulevard, and the hotel—now a Los Angeles institution—is pulling out all the stops for its big birthday year. The lobby is decked out with life-size photos of its history (and famous Hollywood guests like Marilyn Monroe and Elizabeth Taylor), and the spa is offering “Celebration” treatments like The Pink Palace Manicure and Pedicure, Diamond Anniversary Facial, and the Caviar Express Massage—all priced at $100. Here’s what else is in store for the hotel’s centennial year:

A special cocktail menu, "These Walls Are Talking," at Polo Lounge and Bar Nineteen12. Order up The Rebel, inspired by Marlene Dietrich; The Recluse, in honor of long-time hotel resident Howard Hughes, who left his Cadillac parked at the hotel for so long, that plants started to grow out of it; or a special 100-year cocktail priced at $100 and served in an engraved collectible glass coupe with 100-year design.

"Pop-Up 1912 Pricing." Once a week in each dining venue, one table will be selected at random to have their check amount converted to 1912 dollars.

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The opening of the Beverly Hills Hotel time capsule, placed at the front red-carpet entrance in 1993 and to be opened this year. Rumor has it that artifacts include a cigar from frequent guest George Burns.

The launch of Robert S. Anderson's book, "The Beverly Hills Hotel and Bungalows - The First 100 Years." Anderson is the great grandson of the hotel's original owner Margaret Anderson.

For more information about this host of happenings, visit

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