Last week in Paris, luxury car company BMW unveiled its first "concept store," which is reportedly meant to serve as the model for BMW retail locations for years to come, according to AdAge Magazine.
The showroom looks like "a really posh department store," the article says, with a white decor and high-tech touches like giant flat-screen panels. It was designed by retail architect Eric Carlson, who has also created spaces for brands like Tag Heuer, Longchamp and Tiffany & Co. The carmaker intentionally situated it in ones of Paris' most popular shopping areas, close to luxury brands like Cartier, Louis Vuitton, Bulgari and Hermes.
We hear that the next BMW stores will be in China, the U.K. and the Netherlands.