BMW Partners With Relais & Chateaux in France

BMW i8

If you’re checking into a Relais & Chateaux hotel in France soon, you’ll be privy to a new service from BMW. The German luxury automaker has partnered with the hotel collection to provide electric car charging stations at urban properties, and some city hotels will even be outfitted with a fleet of vehicles. In 2013, BMW launched the BMW i3, a car that's 100% electric, and this spring, BMW will unveil the new i8, the first premium sports car with a rechargeable hybrid motorization system.

According to the official press release, the goal of the partnership is to highlight the shared values of the two prestigious brands: “excellence, client satisfaction, innovation and respect for the environment.” Jean-François Ferret, the Director of Relais & Châteaux, said, “The happiness of our guests. From now on, cultivated together by BMW France and Relais & Châteaux. United by what makes us unique.”

Free Luxury Travel Newsletter

Like this story? Subscribe to The Dossier

Luxury Travel Advisor’s only newsletter, covering unique destinations and product news for affluent travelers. Delivered every Tuesday & Thursday.

Created in France in 1954, Relais & Chateaux now counts 520 hotels and gastronomic restaurants around the world. French city properties include the Saint James Paris, pictured here.

Photo: Model of BMW i8 Concept at the 2011 Frankfurt Motor Show by Abehn/Wikimedia Commons

Saint James Paris

Suggested Articles

A guide to the best boutique hotels in Venice, including the top places to stay for period charm, attentive service, lovely gardens and canal views.

Reservations are open for stays beginning October 15, 2019 for Zadún, a Ritz-Carlton Reserve, the fourth property in the Ritz-Carlton Reserve portfolio.

Natural Selection’s first property in South Africa, located on a nearly four-mile stretch of beach in the De Hoop Reserve, is now open. Here's more.