Buzz: Fendi’s New Luxury Boutique Hotel in Rome

View of Rome from Castel Sant'Angelo, Italy
Photo by Getty//MasterLu

Did you know that you can stay in a Fendi luxury suite when you’re in Rome? As we reported last November, the luxury house—which has strong ties to Rome—opened a small boutique hotel, along with its biggest flagship, inside the Palazzo Fendi on Via dei Condotti this past winter. (Fendi moved its corporate headquarters to the historic Palazzo della Civiltà Italiana, which—as detailed by the Wall Street Journal—was built under Mussolini’s rule, but lay in “near ruin for 40 years, with no systems for running water, electricity or heat.” Fendi renovated this enormous landmark, while at the same time sponsoring a $2.7 million renovation of the famous Trevi Fountain.

For its new incarnation, the Palazzo Fendi underwent an 11-month renovation designed by three different architectural teams. (Each focused on a different area: the store, adorned with works from Fendi’s art collection; an upstairs apartment for VIP fittings; and the boutique hotel.) Called the Fendi Private Suites, the hotel has just seven rooms appointed with striking artwork and Fendi Casa furniture. As described by the Wall Street Journal, you’ll find references to the brand’s runway themes and motifs throughout the spaces, like “black-and-white photographs of Roman fountains by designer Karl Lagerfeld, who was first employed by the Fendi family in 1965.”

To sum up: the hotel aims to “embody the spirit of Rome,” according to designer Silvia Venturini Fendi, which is a big focus of the Fendi brand.

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In big news for spring, Zuma restaurant—from the creator of the popular London-based Japanese restaurant-- will open on the top two floors of the Palazzo Fendi. The fifth floor bar and lounge will serve cocktails with sweeping views over the Eternal City from the outdoor terrace.

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