Buzz in the French Alps: Chanel Pop-Up Store in Courchevel

Chanel store in Courchevel
Photos by Olivier Saillant/Chanel

It’s been six years now that Chanel opens a pop-up store for the winter in Courchevel. The glam ski destination in the French Alps hosts its fair share of seasonal pop-up restaurants (like The Savoyard Supper Club) and Chanel’s elegant store at the foot of the pistes has become an anticipated part of the scene for international jetsetters.

As reported by Vogue Paris, the store’s launch follows the luxury maison’s first pop-up in Aspen in May, and the summer boutique in St. Tropez. Within the elegant, two-storey space, you’ll find accessories and prêt-à-porter pieces from the Croisière 2015 collection, which was first presented in Dubai last May. Vogue Paris points out that the shop itself has décor reflecting the collection’s “oriental influences”- think mosaics and suspended lanterns.

There’s also an area devoted to high-end jewelry and watches. Chanel’s winter pop-up store will close its doors on April 5, 2015 in Courchevel. 

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Chanel store in Courchevel

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