Buzz on the French Riviera: Dior's Pop-Up Shop in Saint Tropez

Dior Pop-Up Store in Saint Tropez, FranceThe sun, sea, and scene... St. Tropez’s got it all. And in the summer months, when the world’s fashionable jetsetters descend on the picturesque Mediterranean village, the major fashion labels bring in the goods. Like Chanel’s pop-up shop-- occupying a 19th century villa complete with garden and pool-- Dior opened a pop-up shop in June in the Jardins de l’Ambassade (25 Rue François Sibilli). Inspired by the brand’s Avenue Montaigne boutique in Paris, the store was designed by architect Peter Marino with grey tones and toile de Jouy making it look a bit like a “Balzac boudoir”-- to quote Vogue Paris. The works of contemporary artists are also on display. In the garden, Michelin three-starred chef Yannick Alléno (of Le Meurice fame) has opened a tea salon called Dior des Lices serving light summer dishes and the exclusive D'Choux pastry collection.

To coincide with the launch of the St. Tropez pop-up store, Dior created a turquoise blue nail polish called (what else?) Vernis St. Tropez that resembles the “the fresh and splendid crystalline water of the glamorous Mediterranean fishing port.”

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Are you prepared to guide your clients through the “new normal” of travel? Join us December 15, 2020 from 1pm-2:20pm EST for Pivoting Back to Travel: Phase 4. The upcoming installment of our FREE virtual series will feature presentations from the Cayman Islands, Dominican Republic, and Seabourn on their most up-to-date travel procedures, health & safety protocols they’ve implemented to keep guests safe, activities that are open to visitors, what your clients need to know while on their trip and more! Visit www.pivotingbacktotravel to view the full agenda and register for your FREE pass.

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