Buzz on The Strip: Starwood Rebrands the SLS Las Vegas

Las Vegas skyline facing south
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SLS Las Vegas

Have you heard the big hotel buzz out of Las Vegas? The SLS Las Vegas—originally opened in August 2014 after a $415 million renovation—is morphing into a Starwood-branded hotel. The massive property on The Strip and Sahara Boulevard has 1600 guest rooms and suites across three towers, along with restaurants, a casino, and nightlife. Previously, the hotel was part of Hilton’s Curio Collection, before SLS and Hilton Worldwide publicized the “mutually ended” franchise agreement in early November.

Enter Starwood, which recently announced the addition of SLS Las Vegas to its portfolio. The official press release touts that this is Starwood’s “single largest addition of hotel rooms in North America since pre-recession.” What’s in store? The LUX Tower at SLS will be converted into a W Hotel after a renovation in 2016, while the other two towers will operate independently as SLS Las Vegas under the Tribute Portfolio. USA Today notes that "the move comes as Starwood is seeking to reorganize or sell to another company."

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