Chanel Sets Up Pop-Up Shop in Saint Tropez

Chanel Pop-Up Store, Saint TropezJust in time for the summer season, Chanel has opened a pop-up boutique on the French Riviera. Located at the Hôtel La Mistralée at 1 avenue du Général Leclerc in Saint Tropez, the shop is housed in a real pool house and offers ready-to-wear and accessories from Spring/Summer 2013 and the Métiers d'Art 2013-2014 Paris-Edinburgh collection.

This is the fourth year in a row that Chanel embarks for a sultry summer in Saint Tropez. Vogue Paris explains thatChanel has had tight links with Saint-Tropez for many years, since Gabrielle Chanel first vacationed there back in the 1920s... More recently, Karl Lagerfeld held the Chanel Spring/Summer 2013 cruise collection show there, transforming the port into a runway and seating the audience at pavement cafés.” Open until October 6, 2013.

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