COMO Goes South Beach

Palm trees in the wind on the beach
Palm Beach, Florida // Photo by ddmitr/iStock/Getty Images Plus/Getty Images


COMO's FIRST U.S. HOTEL will be in South Beach. Interiors (here and opposite) will be by Italian designer Paola Navone, who is also creating interiors at Point Yamu by COMO, Phuket, in Thailand.


South Beach is about to get a bit more swank with the December 15 opening of COMO Hotels and Resorts’ newest hotel. You’ll know COMO from Parrot Cay on Turks & Caicos (yes, that COMO Hotels) and from its outposts in remote and exotic locales like Bali and Bhutan. For that reason alone, you can expect Metropolitan by COMO, Miami Beach to be subtle and sublime; in fact, management is describing its vibe as “anti-South Beach.” Solidifying the sense of elegance will be a COMO Shambhala wellness area and a high sense of design (and service) all around. The hotel, located on Collins Avenue, will have direct access to South Beach. Its 74 rooms (including 11 suites) are currently being carved from an original 1930s building in the Art Deco district.COMO’s First U.S. Hotel

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Javier Beneyto, formerly of the Villa Magna Hotel in Madrid; Cocoa Island by COMO, Maldives, and The Halkin by COMO, London, has been tapped as general manager of the SoBe hotel. He’s overseeing the opening and will develop the overall Metropolitan concept, and because he’s got fab experience in the cuisine arena, he’ll oversee Food & Beverage as well.

COMO has two other openings on the books; one for the Maldives in October and another for Phuket, Thailand, in November.

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