Dukes London Rejoins Small Luxury Hotels

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Major news from London this morning, where Dukes London, the independently owned five-star boutique hotel has announced it will be re-joining Small Luxury Hotels of the World after a five-year hiatus.

General manager Debrah Dhugga said that since Dukes was named England's Leading Boutique Hotel at the World Travel Awards earlier this year, the return to SLH was a natural next step. "Agents used to ask why it changed," she told Luxury Travel Advisor. "We see it as going back to its roots. It fits the [SLH] portfolio, and it fits the brand much better now." 

From January 1st 2012, Dukes can be booked via the SLH website. Approximately 65 percent of reservations made through Small Luxury Hotels of the World’s booking channels are done by agents using the dedicated GDS code ‘LX’ for LuXury, according to Breaking Travel News.

Dhugga noted that the hotel has recently been upping its luxury quotient, with the recent addition of ladies-only rooms and improvements in the food & beverage division, including a new cigar garden and champagne lounge.

 

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