Exclusive: The Crane Launches New All-Inclusive Plan

Sandals Royal Caribbean, Montego Bay has five over-the-water villas.

Luxury Travel Advisor sat down Wednesday with Kristen Sauter-Moore, president of Destinations of Distinction, LLC, the marketing firm that represents The Crane hotel in Barbados, and learned of the popular Caribbean resort’s new all-inclusive plan as well its plans to open up a sister property roughly 10 minutes away.

The Crane quietly launched its first all-inclusive plans about two weeks in an effort to capitalize on the new market that Sandals Barbados, which is currently closed for renovations, is expected to bring to the island. Sandals purchased Couple Barbados back in August of 2013 shortly after the all-inclusive giant purchased La Source Grenada. 

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“With Sandals coming to Barbados, we just thought we should try to compete in this market,” says Sauter-Moore. “We also anticipate increased airlift because of the arrival of Sandals. We have seen it already in Grenada. That’s the benefit that we see from this and we also think competition is good for everyone.”

The plan will include accommodations offered in the hotel’s Junior Garden View Suites. Sauter-Moore says, however, that VIPs have the option to pay for an upgraded room. The all-inclusive plan will also include all premium, top shelf beverages and access to all restaurants. However, the hotel’s Japanese restaurant, Zen, will use a separate pre-fixed menu for VIPs who are under the all-inclusive plan.

Although the plan was officially launched already, Sauter-Moore says she will like for The Crane to have a more grand unveiling of the new offering and hopes for the hotel to host an event in New York City that would include top selling advisors, hotel representatives, tourism board members and other tourism industry representatives.

Visit www.thecrane.com and keep visiting www.luxurytraveladvisor.com for more details on this story.

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