Florence's Villa La Massa Gets New Spa; Launches New Tours

Sion Canton Velais Switzerland
Sion Canton Velais Switzerland // Photo by RomanBabakin/iStock/Getty Images Plus/Getty Images

We recently met up with Antonella Chiesa, director of marketing for two Italian hotels: Villa d'Este and Villa La Massa

Villa d'Este (pictured below) is right on Lake Como by the Swiss border, and Chiesa said that the hotel team strives to keep its historic elements intact. It closes every winter for upkeep, she said, and attracts plenty of celebs when it reopens. (She may or may not have dropped the name of a certain Oscar-winning actor who played a deranged psychiatrist in three hit movies.)

Free Luxury Travel Newsletter

Like this story? Subscribe to The Dossier

Luxury Travel Advisor’s only newsletter, covering unique destinations and product news for affluent travelers. Delivered every Tuesday & Thursday.

On the flip-side, Villa La Massa, just outside of Florence, is getting an Arno Spa at the end of May. The new space will have three sections for different needs: Beauty, sport and hydration. (The "Wet Area" has a Turkish bath, a sauna, cold water pools and sensory showers.) 

The hotel is also offering some special-interest tours this year. The “Villas & Gardens of Tuscany” tour will take horticulturalists to some private villas and gardens throughout the region, including the Castello di Reschio in Cortona and Palazzo Corsini, where guests will have a drink with the Princess Giorgiana Corsini. The tour runs this spring from May 5 to May 11, and again in fall from September 8 to September 14. 

Art fans, meanwhile, will want to try the “A Taste of Renaissance in Florence” tour with Art Historian Andrea Ghiottonelli, who will  guide guests through several private collections. (Those who couldn't meet Princess Giorgiana Corsini can get their chance on this tour, and explore the Corsini palace's art and baroque landscaping.) Guests will also get exclusive access to some of the secret apartments at the Palazzo Pitti, where the Medicean 
Grand Dukes once lived. The spring tour runs from May 19 to May 24, while the autumn tour runs from September 22 to September 27. 

Good to know: Chiesa said some other packages are in development, including one for people who want to study the Italian language, and another for culinary fans who want to go truffle-hunting.

Nice detail: A popular Florentine perfumerie, Santa Maria Novella, has created an exclusive perfume for the hotel that guests can purchase. 

Read more on:

Suggested Articles:

Hotels are offering new spring programming, while a variety of restaurants and tasting rooms will also be opening shop. Here's the latest.

While overshadowed by Venice, Florence and Rome in the minds of travelers, Milan still has plenty to offer anyone who visits. Here's what to expect.

International travel to the U.K. could resume May 17 at the earliest; however, no clear roadmap has been set yet, which has trade groups upset.