French Riviera Summer: Pantone Beachwear Opens in St Tropez

Pantone Beachwear, Saint TropezSummer revelers in Saint-Tropez can add a splash of color to the Riviera beach scene with a bathing suit from Pantone Beachwear. The first boutique of its kind has popped up at 45 rue du Vieux-Port, offering four styles of mens’s trunks (and a boy-short for women) in 25 vibrant Pantone hues. (Madame Figaro swoons over the Hawaiian Ocean blue and the Tangerine Tango red.) The collection was designed and produced under license by Fashion Factory.

Inspired by a Rubik’s Cube, the shop was designed by famous interior architects Humbert & Poyet. Tiles were used to evoke the changing rooms at summer pools. For more information, visit www.pantonebeachwear.com and www.facebook.com/pantonebeachwear.

Traveling to the French Riviera this summer? Check out our article on the “Quiet Corner of the Cote d’Azur.

Photo by Humbert & Poyet Architecture

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