Laura Ashley to Open Boutique English Hotel

Britain's hotel scene keeps on evolving: In the wake of hotels from Armani and Missoni, The Guardian is reporting that Laura Ashley, the English company famous for its floral prints, has bought a hotel in Hertfordshire for $9 million.

We hear that all 49 rooms will have beds, sofa, wallpaper and curtains in matching fabrics from the popular design shop. (The Amelie bedlinen is pictured here.) Its chief operating officer, Seán Anglim, said the hotel would become a "brand showcase" for its products and interior design service when it opens later this year.

Anglim told the paper that the hotel is currently trading under another, undisclosed, name, and would not say how much would be spent on renovation.

Read more on:

Suggested Articles:

Mandarin Oriental, Rosewood and Mondrian will open in major cities in the near future.

Nayara Resorts has added two Tánica hotels in Chile to its portfolio: Alto Atacama Desert Lodge & Spa and Hangaroa Eco Village & Spa on Easter Island.

The Star, Alfriston, the third hotel in The Polizzi Collection, is set to open March 1, 2021, with bookings available from January 1. Read more here.