The Luxury of Giving Back in Thailand

Ayutthaya, Thailand
Ayutthaya, Thailand // Photo by SeanPavonePhoto/iStock/Getty Images Plus/Getty Images

Luxury is taking a turn these days into more than just high thread counts and butler service. Nowadays, luxury is about the experience and creating memories to come home with. Phulay Bay, a Ritz-Carlton Reserve is jumping on the latest luxury trend: giving back. Eco-tourism continues to be one of the fastest growing sectors in the tourism industry, and now travelers to Southern Thailand can get in on the action.

Partnering with Green Fins Thailand, an organization that protects and conserves coral reefs, Phulay Bay has unveiled two new Eco-tourism programs that offers travelers an opportunity to learn about environmentally friendly guidelines and techniques for sustainable diving and water activities.

Green Fins with Krabi Reef includes two hours of water activities following a boat transfer to Mu Ko Lanta Park or Thanboke Khoranee Par, and teaches participants the five main Green Fins principles: No stepping on corals; no stirring the sediment; no chasing or touching marine wildlife; no feeding fish; and no littering.

Releasing Nemo includes a day of water activities on Phi Phi Island, educating participants about the endangerment of the Clownfish species including symbiotic living with anemones and the threat of their reproduction system.

For more information visit


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