New Chloé Flagship Opens Today in Paris

Chloe handbag, ParisCalling all shopaholics in Paris. Today Chloé is celebrating its 60th anniversary in a big way; the French fashion house is opening a brand new flagship on the chic rue Saint-Honoré in the heart of the city. (Chloé already has a store on the Avenue Montaigne; this is the 50th store location worldwide.)

Designed by the interior architect Joseph Dirand, the boutique offers the brand’s ready-to-wear collection and sought-after accessories. Just for the occasion, fashionable shoppers can snag one of the 30 limited-edition Stem Ginger/Gold Savannah colored Alice handbags, available exclusively at the 253 rue Saint-Honoré store. (Each of the handbags is numbered and engraved.)

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