A new digital platform named Caribbean & Co. recently launched and aims to assist both advisors and clients in booking a luxury vacation to the Caribbean.
Caribbean & Co. is the brainchild of digital marketing and public relations consultant Ursula Petula Barzey of Moxee Marketing (based in the United Kingdom) who saw the need for a space where established and new Caribbean brands from 15 lifestyle sectors can promote their products and services and gain exposure in the multi-billion dollar luxury market.
According to Barzey's research, more than 37 million people have used Facebook to express an interest or liked Pages (brands) related to the Caribbean. This shouldn't be a surprise as 25 million people visited the Caribbean region in 2013 and fuelled by the accommodation's sector spent $28 billion dollars.
Barzey's motivation and inspiration to launch the site came about after working on the marketing campaign to promote the 50th anniversary of Montserrat's Annual Festival and her belief that many of the region's finest offerings are underexposed and unable to engage with a highly defined group of VIPs who are interested in the Caribbean and for whom exceptional quality matters.
Brands can also take advantage of the free online profile option and the press release distribution service to more than 1,800 media contacts across the globe that cover the Caribbean region.