New Digital Platform for Caribbean Luxury Brands Launched

Sandals Royal Caribbean, Montego Bay has five over-the-water villas.

A new digital platform named Caribbean & Co. recently launched and aims to  assist both advisors and clients in booking a luxury vacation to the Caribbean.

Caribbean & Co. is the brainchild of digital marketing and public relations consultant Ursula Petula Barzey of Moxee Marketing (based in the United Kingdom) who saw the need for a space where established and new Caribbean brands from 15 lifestyle sectors can promote their products and services and gain exposure in the multi-billion dollar luxury market.

According to Barzey's research, more than 37 million people have used Facebook to express an interest or liked Pages (brands) related to the Caribbean. This shouldn't be a surprise as 25 million people visited the Caribbean region in 2013 and fuelled by the accommodation's sector spent $28 billion dollars.

Free Luxury Travel Newsletter

Like this story? Subscribe to The Dossier

Luxury Travel Advisor’s only newsletter, covering unique destinations and product news for affluent travelers. Delivered every Tuesday & Thursday.

Barzey's motivation and inspiration to launch the site came about after working on the marketing campaign to promote the 50th anniversary of Montserrat's Annual Festival and her belief that many of the region's finest offerings are underexposed and unable to engage with a highly defined group of VIPs who are interested in the Caribbean and for whom exceptional quality matters.

Brands can also take advantage of the free online profile option and the press release distribution service to more than 1,800 media contacts across the globe that cover the Caribbean region.

Visit www.caribbeanandco.com

Suggested Articles

The lake, in the region of Carballo, is the remains of a World War II-era mine and the azure hue of the water is the result of chemical contamination. 

The tour group is now offering customizable, privately guided itineraries designed to help travelers make the most of multi-city travel. Read more.

The Ritz-Carlton Suite and Signature Suites have been renovated in the theme of Oceanic Opulence, offering a modernized luxury suite experience. Read more.