Luxury watch brands are having a moment in Paris. Le Bon Marché is redoing its watch space, Bucherer opened a luxurious new store in April, and now Cartier has debuted a flagship at 12, Boulevard des Capucines in the Opéra quarter—just a stone’s throw from its legendary address at 13 rue de la Paix (and right next to the Bucherer flagship).
The iconic French watchmaker and jewelry house enlisted architect Bruno Moinard to design the space, which is housed in a Haussmann-style building dating from the 19th century, not far from the Madeleine. (Moinard has created Cartier’s boutiques around the world- from Japan to Berlin.) With columns, crystal chandeliers, and potted orchids, it’s a luxurious space to showcase the brand’s masterpieces.
As Vogue Paris points out, Cartier recently unveiled a collection “inspired by the spirit of Paris” so the timing couldn’t be more perfect. (More precisely, the Paris Nouvelle Vague Collection is said to be inspired by the moods of a Parisian woman.)