The talk of the town in Paris this month has been the opening of a new Printemps department store at the Carrousel du Louvre, the shopping area directly connected to the world famous museum. Le Monde describes it as “a new temple to Parisian luxury.” This is the first new store for Printemps in more than 30 years, and it hopes to target the Louvre’s 10 million annual visitors.
Encompassing 27,000 square feet, the store is smaller than the original on Boulevard Haussmann, and items include jewelry, watches, leather goods, and beauty products. Printemps du Louvre replaces the Virgin store that closed last winter, and the two-storey retail space was transformed by architect Antonio Citterio (who designed the Esprit headquarters in Milan).
A contemporary art exhibit will take center stage in the store; currently “Pop the Bag” showcases the work of six artists who created handbag-inspired installations. Printemps plans further expansion in France with new department stores in Marseille (May 2014) and Cagnes-Sur-Mer on the French Riviera (2015).
Printemps du Louvre; Carrousel du Louvre, Allée de Rivoli, 75001, Paris; Tel: +33 (0)1 76 77 41 00; www.printemps.com
Images via Printemps and the Carrousel du Louvre