Social Media in Hospitality: Travel Story Contest with Raffles Hotels

Raffles Hotel SingaporeMore and more hotels are harnessing the power of social media for consumer marketing, outreach, and guest relations. We’ve been keeping tabs on the plethora of Facebook and Twitter contests promoted by luxury hotel brands. One we’re particularly excited about is the latest from Raffles Hotels and Resorts. Until November 20, 2011, Raffles is inviting fans to take part in the “Tell Raffles Your Travel Story” contest for the chance to win a six-night stay for two at Raffles Hotel Singapore (2 nights), Raffles Hotel Le Royal in Phnom Penh (2 nights) and Raffles Grand Hotel d’Angkor in Siem Reap (2 nights), including daily complimentary breakfast for two. The runner up will win a complimentary two-night stay for two at Raffles Paris, Le Royal Monceau (home to a gleaming new spa by Philippe Starck), including daily complimentary breakfast at La Cuisine restaurant.

To enter, contestants who are at least 18 years of age must “Like” the Raffles Hotels & Resorts Facebook page, then submit their personal travel story of 700 words or less. Raffles Hotels are celebrated as a meeting point “where stories are told and legends born.” Author W. Somerset Maugham loved the Raffles in Singapore, sitting down to write under a frangipani tree in its Palm Court, and he later said: “Raffles stands for all the fables of the exotic East.” If you are likewise inspired, pen your own travel story...

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