Switzerland's Baur Au Lac Gets New General Manager



Michel Rey is ending his 30-year tenure as Managing Director of the Baur au Lac (but will be joining the hotel’s Board), and Wilhelm Luxem (pictured) has been appointed the new General Manager of the high-end Swiss hotel.

The Rey family, including Michel Rey’s father and predecessor, Georges Rey, has been with Baur au Lac for nearly 60 years. Michel Rey took over his father’s position as Managing Director in the early 1980s.

Free Luxury Travel Newsletter

Like this story? Subscribe to The Dossier

Luxury Travel Advisor’s only newsletter, covering unique destinations and product news for affluent travelers. Delivered every Tuesday & Thursday.

Wilhelm Luxem has extensive experience in the luxury hotel industry.  His career path included the Schlosshotel Kronberg in Taunus; Brenner's Park Hotel & Spa in Baden-Baden; Australia's Hayman Island Resort; and having opened and managed both the Anassa Resort in Cyprus and The Oberoi Mauritius.

Since 2004, he has managed the Excelsior Hotel Ernst in Cologne, the Baur au Lac’s sister property. In 2009, Luxem was named Germany's “Hotelier of the Year” by Busche publications. During his tenure at the Excelsior Hotel Ernst, the hotel was also awarded with the Leaders Club Guest Recognition Award of Excellence 2011 by the members of The Leading Hotels of the World’s “Leaders Club”.

For more information about the Baur au Lac, visit www.bauraulac.ch.


Suggested Articles:

From strolling along the waterfront at Nyhavn to picnicking onboard a little boat while floating through the city's waterways.

Now called Maison Albar Hotels L’Imperator after a renovation, this legendary hotel was once frequented by Ernest Hemingway, Ava Gardner and more.

Slated to open in October 2020, andBeyond Punakha River Lodge will be the travel company's first foray in Asia. Check it out.