You’ve heard about the brand spanking new hotels in Baku, Sante Fe, Shanghai and Guanzhou. Curious about where Four Seasons is heading next? An exclusive Wall Street Journal interview with CEO Katie Taylor sheds some light on the upscale brand’s objectives and international market opportunities. China is a major focus; they’ll debut more than 10 hotels in China over the next few years. (Guanzhou is the fifth Chinese property.)
Since Four Seasons only has two hotels in South America (in Argentina and Uruguay), the company is also looking at Brazil, Chile and Peru. Four Seasons is also looking at continued growth in Mexico and California. For the full article, including a look at the importance of social media in the industry, click here.
Pictured: The new hotel in Azerbaijan.