Whole Foods Market, the nation’s purveyor of organic foods, made the leap into the travel business by launching international culinary tours (Whole Journeys) last year. They’re not stopping there. Now we’ve learned about a new luxury resort slated for Austin, near the company’s headquarters, within the next few years. While indulging in a spa retreat, guests would learn tips from professionals about living a healthier lifestyle.
The USA Today reports that “the better-for-you trend remains a multibillion-dollar industry” and “a health resort - in the mold of Canyon Ranch or Pritikin Center - could be a huge hit that catapults the brand in new directions.” The concept emerged from an in-house program to improve the lifestyles of Whole Foods employees; company co-founder John Mackey describes the health resort concept as an experiment.
Photo of the culinary tour in the Dolomites, Italy via Whole Journeys