Whole Foods Plans Luxury Health Resort in Austin

The skyline of Austin, Texas over the Colorado River
Austin, Texas // Photo by SeanPavonePhoto/iStock/Getty Images Plus/Getty Images

Whole Foods culinary toursWhole Foods Market, the nation’s purveyor of organic foods, made the leap into the travel business by launching international culinary tours (Whole Journeys) last year. They’re not stopping there. Now we’ve learned about a new luxury resort slated for Austin, near the company’s headquarters, within the next few years. While indulging in a spa retreat, guests would learn tips from professionals about living a healthier lifestyle.

The USA Today reports that “the better-for-you trend remains a multibillion-dollar industry” and “a health resort - in the mold of Canyon Ranch or Pritikin Center - could be a huge hit that catapults the brand in new directions.” The concept emerged from an in-house program to improve the lifestyles of Whole Foods employees; company co-founder John Mackey describes the health resort concept as an experiment.

Photo of the culinary tour in the Dolomites, Italy via Whole Journeys

FREE Virtual Event

Pivoting Back to Travel: Phase 4

Are you prepared to guide your clients through the “new normal” of travel? Join us December 15, 2020 from 1pm-2:20pm EST for Pivoting Back to Travel: Phase 4. The upcoming installment of our FREE virtual series will feature presentations from the Cayman Islands, Dominican Republic, and Seabourn on their most up-to-date travel procedures, health & safety protocols they’ve implemented to keep guests safe, activities that are open to visitors, what your clients need to know while on their trip and more! Visit www.pivotingbacktotravel to view the full agenda and register for your FREE pass.

Suggested Articles:

This grandest of boulevards is Paris is home to sprawling sidewalks, concept cars glimmering in showroom windows and pastel macarons in cafés.

Small-ship luxury Ponant has announced a new "Solar Eclipse" voyage to Antarctica's Weddell Sea during November 2021. Check it out.

Insight Vacations launched its 2021-22 Americas collection, including Alaska, Western, Southern and East Coast U.S., Canada and Latin America.