Berlin Looks to the Luxury Sector

Tiergarden Berlin
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Berlin is stepping up its marketing in the luxury travel sector, with a new initiative by 14 high-end hotels designed to spread the word about all the city has to offer.

Dubbed Berlin Premium, the program highlights properties with the most luxurious spas, the best Michelin-starred restaurants and the most elegant and unique architecture, as well as all that the German capital itself has to offer to the most refined of guests.

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In a city known for its haute cuisine, beautiful palaces and UNESCO Heritage Sites—not to mention the largest department store in Europe—the 14 properties offer travel advisors and their guests the promise of unique and elegant accommodations and first-class service. They are:

  • Grand Hyatt Berlin, with a magnificent location at Potsdamer Platz, near the Brandenburg Gate; contemporary art and a rooftop terrace
  • Hotel Adlon Kempinski, right next to the Brandenburg Gate, with the largest suite in Germany and a two-star Michelin restaurant
  • Hotel am Steinplatz, a beautiful boutique hotel first opened in 1913, where elements of Art Deco and the Golden 1920's meet the Hotel Bar of the Year and Restaurant am Steinplatz, under the direction of executive chef Nicholas Hahn
  • Hotel Bristol Berlin, Germany’s first five-star property and a local tradition, with 10 conference rooms and a pool and sauna on the famed boulevard Kurfuerstendamm
  • Hotel Palace Berlin, the only privately run Leading Hotels of the World property in Berlin, featuring an almost-2,600-square-foot Royal Suite and a Palace Club floor; the House of Gin, with more than 150 varieties to add to your tonic; and an 800-square-meter Palace spa with a pool, sauna and gym
  • Schlosshotel Berlin by Patrick Hellmann, a unique property designed by the famed fashion and interior designer and located in the city’s most exclusive residential area 
  • Regent Hotel Berlin, with 195 suites and rooms furnished in the Biedermeier style, in the heart of historic Berlin at Gendarmenmarkt Square
  • Rocco Forte Hotel de Rome, a restored former bank building with stunning views from Berlin’s most exclusive terrace and the city’s longest indoor pool, in the Mitte district of the former East Berlin
  • SO/ Berlin Das Stue, with unique views of the ostriches and antelopes of the Berlin Zoo next door and avant-garde Mediterranean cuisine at the Michelin-starred Cinco by Paco Perez
  • Sofitel Berlin Kurfurstendamm, offering refined elegance through French touches of art and architecture on the legendary Kurfurstendamm
  • The Mandala Hotel, with 158 suites and rooms free of electronic smog and the ONO Spa, the most relaxing spot in this bustling city
  • The Ritz-Carlton, Berlin, newly decorated in the Art Deco style of the Golden 20's, with 40 suites and a penthouse apartment, and a bar that combines perfumes with great cocktails
  • The Westin Grand Berlin, with its stunning 30-meter-high atrium and an inner courtyard with a 3,000-square-meter garden and Dragon House for events
  • Waldorf Astoria Berlin, boasting the city’s highest two-bedroom Presidential Suite, the 1,000-square-meter Guerlain Spa, and panoramic views of City West
  • The 14 properties are just a backdrop to the beauty of this European capital, of course, and visits can be tied to special interests and unique events like Berlinale, Fashion Week or Berlin Art Week; a foodie tour of the city’s 22 Michelin-starred restaurants and luxury cocktail bars; a round of golf or a visit to the Christmas market. 

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