First Look -- W Verbier in Switzerland

Great news for ski fans who want to blaze new (ski) trails: Starwood's W brand will finally get its first-ever alpine ski resort when the W Verbier and The Residences at W Verbier opens in December. 

Located at the base of the mountain in the ‘Medran’ area of Verbier in Switzerland, W Verbier and The Residences at W Verbier are part of a multi-component luxury development project owned by Les Trois Rocs.

W Verbier will have 123 rooms in four adjacent characteristic chalets on the Place Blanche, the heart of the Medran Project. Coolest touch (pun intended): The hotel will be located next to the main gondola offering immediate access to the resort’s ski slopes, ideal for a ski-in and ski-out experience. 

Good to know: W Verbier will offer W’s Whatever/Whenever service, the hotel’s 24-hour concierge that can provide whatever guests want -- from state-of-the-art ski equipment to private jet service. (And who wouldn't want a private jet to fly over the Swiss Alps? Exactly.)