Greg Velasquez has been appointed director of marketing at Four Seasons Hotel Los Angeles at Beverly Hills, where he worked 10 years prior. He will oversee the sales, revenue management, catering, public relations and reservations teams. Velasquez has acquired a range of skills for his current position including revenue management, sales leadership, traditional and technical marketing, social media and web analytics.
Velasquez brings with him more than 15 years of luxury hotel experience to his new role. Most recently, Velasquez was the director of sales and marketing at the Royal Palms Resort and Spa, where he rebranded the 18 year old boutique resort, restaurant and spa to reach a multi-generational audience. Prior to that, he served as director of marketing and sales for L’Auberge de Sedona, where he re-positioned the hotel following a $25 million renovation, and helped recapture top of mind awareness for Sedona bound luxury travellers.
Velasquez also worked as director of sales and marketing at The St. Regis, Houston; as director of sales and marketing at The US Grant, a Starwood Luxury Collection Hotel; and as director of sales for The Phoenician in Scottsdale, Arizona. Velasquez also spent several years in hospitality in his native Los Angeles, at The Century Plaza Hotel & Spa and The Westin Pasadena as director of sales, and he began his career at Four Seasons Hotel Los Angeles at Beverly Hills, where he became director of revenue management.
Velasquez graduated from the University of California, Los Angeles and returns to Los Angeles with his wife Alicia and three daughters, Madison, Chelsea and Sophia.