The Meritage Collection, a lifestyle collection from the Pacific Hospitality Group, has joined the Global Hotel Alliance. This union will bring the number of hotels GHA has in the U.S. up to 60, making it the company’s largest single market.
The addition will greatly increase GHA’s West Coast portfolio. Meritage consists of four luxury properties all located in California: The Meritage Resort and Spa in Napa Valley, Bacara Resort & Spa in Santa Barbara, Balboa Bay Resort in Newport Beach and Estancia La Jolla Hotel & Spa in La Jolla.
Chris Hartley, GHA’s CEO, is excited about extending the alliance’s footprint in the United States: “California is one of the most popular destinations in the world, and we’ve now got four more amazing hotels for our 4.5 million customers to choose from. Our loyalty program, GHA Discovery, is all about creating local experiences; and with world-class golf, wine-country and the unique pacific coast all nearby, these hotels offer exactly the sort of amazing experiences that our customers are looking for, and so further enrich our offering.”
Steve Arnold, president of the Pacific Hospitality Group, said: “Through GHA, our hotels are immediately going to be in front of the customers of all the other alliance brands. But most importantly, now that we share a common technology platform with all these other hotels, we’ll be able to recognize and reward these customers when they stay with us, and make them feel immediately part of the Meritage Collection family”.
Meritage Collection is set to become a full GHA member brand upon the completion of its integration in the coming months.
GHA is a collection of 23 upscale and luxury regional hotel brands from across the world comprised of 430 hotels, palaces and resorts in 61 countries. The following brands are part of the group: Anantara Hotels, Resorts & Spas , Art Series Hotel Group , AVANI, The Doyle Collection, First Hotels, Individual Collection, Kempinski Hotels, The Leela Palaces, Hotels & Resorts, Lungarno Collection, Marco Polo Hotels, Mokara Hotels & Spas, Omni Hotels & Resorts, Pan Pacific Hotels and Resorts, PARKROYAL Hotels & Resorts , Per AQUUM, QT Hotels and Resorts, Rixos Hotels, Rydges Hotels & Resorts, Shaza Hotels, Tangram Hotels and Tivoli Hotels & Resorts.