|Photo by NYC & Company / Julienne Schaer|
The Gregory, a new 132-room boutique hotel located in New York City, has just made its debut at 42 West 35th Street in Midtown, one of Manhattan's most active transportation and retail hubs.
Originally opened as The Gregorian in 1903, the hotel was designed to cater to the overflow of affluent guests checking into the original Waldorf-Astoria, which is now the site of the Empire State Building.
After undergoing a $10 million renovation, The Gregory aims to pay homage to its old world past while still meeting the needs of the “young, cultured traveler seeking the authentic spirit of New York City”.
"We are incredibly excited to expose guests of The Gregory to a new, higher energy New York City hotel and the timing for its launch couldn't be more perfect in conjunction with the first-ever Men's Fashion week," said Susan Richardson, complex director of sales and marketing for The Gregory and The Renwick.
The property’s original architecture, high ceilings and mosaic tile detailing have been infused with modern amenities to create a more contemporary design. New York-based design firm Bill Rooney Studio was responsible for revitalizing the hotel’s early 20th century décor.
Guestrooms have been reinvented using a bright contrast of black, white and gray, while architectural elements such as bay windows, high ceilings, moldings, and entry doors are still intact. Modern artwork and graphic silhouettes illustrating vintage fashion are on display throughout the hotel, and bathrooms offer amenities crafted exclusively for the hotel by Brooklyn-based skincare line, Apotheke.
The Gregory’s lobby is fitted with a walnut herringbone floor, a large chandelier and fireplace, and an art collection consisting of vintage industrial sewing machines and architectural artifacts. Located opposite the check-in area is a marble bar where guests can enjoy locally roasted artisanal coffee and tea in the morning, and in the evening sip on craft cocktails.
The Gregory’s renovation marks the second collaboration between Interstate Hotels & Resorts, hotel Asset Value Enhancement (hotelAVE), and Meadow Partners. The team is set to debut another Midtown hotel, The Renwick, this fall at 118th East 40th Street.