The End of the Hotel Missoni Brand

A couple walking down the street in the Edinburgh city center
Edinburgh // Photo by AlbertPego/iStock/Getty Images Plus/Getty Images

Hotel Missoni

When Hotel Missoni opened in Edinburgh in late 2009, it was hailed a smart fusion between the fashion and hospitality worlds. Indeed with its partnership with the Rezidor Hotel Group, Missoni was one of the first fashion brands to get in the hotel business. Smart interiors (with custom-designed Missoni textiles and décor) and restaurant concepts were developed by day-to-day Creative Director Rosita Missoni. A second property followed in Kuwait in 2010, and additional properties were in the pipeline for far-flung locales like Jebel Sifah (Oman), the Brazilian island of Cajaíba, and Belek (Turkey).

Hotel Missoni

Free Luxury Travel Newsletter

Like this story? Subscribe to The Dossier

Luxury Travel Advisor’s only newsletter, covering unique destinations and product news for affluent travelers. Delivered every Tuesday & Thursday.

But just last week, we were saddened to receive word that the Rezidor Hotel Group and Missoni have “mutually agreed to terminate the worldwide Master Licence Agreement for the development and operation of the brand Hotel Missoni.” The existing hotels in Edinburgh and Kuwait will no longer operate under the brand “Hotel Missoni” by June 30, 2014. According to the official press release, Missoni CEO Alberto Piantoni said: “The Hotel Missoni adventure in partnership with Rezidor Group has been a positive and important experience for us. After years of collaboration, today our paths are splitting with Missoni having developed new strategic visions in the field of interior design and hospitality.”

Hotel Missoni

Suggested Articles:

Juan Miquel will lead the 42-room villa hotel when it reopens in the spring of 2021. Read more here.

Travel advisor partners and past guests can nominate essential workers for a chance to win one of 25 seven-night European river cruises.

As a result of the COVID-19 pandemic, the Italian government will extend Parma's designation as the Italian Capital of Culture through 2021.