When Hotel Missoni opened in Edinburgh in late 2009, it was hailed a smart fusion between the fashion and hospitality worlds. Indeed with its partnership with the Rezidor Hotel Group, Missoni was one of the first fashion brands to get in the hotel business. Smart interiors (with custom-designed Missoni textiles and décor) and restaurant concepts were developed by day-to-day Creative Director Rosita Missoni. A second property followed in Kuwait in 2010, and additional properties were in the pipeline for far-flung locales like Jebel Sifah (Oman), the Brazilian island of Cajaíba, and Belek (Turkey).
But just last week, we were saddened to receive word that the Rezidor Hotel Group and Missoni have “mutually agreed to terminate the worldwide Master Licence Agreement for the development and operation of the brand Hotel Missoni.” The existing hotels in Edinburgh and Kuwait will no longer operate under the brand “Hotel Missoni” by June 30, 2014. According to the official press release, Missoni CEO Alberto Piantoni said: “The Hotel Missoni adventure in partnership with Rezidor Group has been a positive and important experience for us. After years of collaboration, today our paths are splitting with Missoni having developed new strategic visions in the field of interior design and hospitality.”