The End of the Hotel Missoni Brand

A couple walking down the street in the Edinburgh city center
Edinburgh // Photo by AlbertPego/iStock/Getty Images Plus/Getty Images

Hotel Missoni

When Hotel Missoni opened in Edinburgh in late 2009, it was hailed a smart fusion between the fashion and hospitality worlds. Indeed with its partnership with the Rezidor Hotel Group, Missoni was one of the first fashion brands to get in the hotel business. Smart interiors (with custom-designed Missoni textiles and décor) and restaurant concepts were developed by day-to-day Creative Director Rosita Missoni. A second property followed in Kuwait in 2010, and additional properties were in the pipeline for far-flung locales like Jebel Sifah (Oman), the Brazilian island of Cajaíba, and Belek (Turkey).

Hotel Missoni

Virtual Event

Pivoting Back to Travel, The Destination Weddings & Honeymoons Edition

2020 put the nuptial plans of thousands upon thousands of couples on hold, but with the promise of widespread vaccine distribution in the near future, it’s time to get back to planning and ensure your clients live out the destination weddings & honeymoons of their dreams. Hear from top suppliers and destinations on wedding venue & ceremony options, romantic destinations & resorts and more when you watch the event on-demand.

But just last week, we were saddened to receive word that the Rezidor Hotel Group and Missoni have “mutually agreed to terminate the worldwide Master Licence Agreement for the development and operation of the brand Hotel Missoni.” The existing hotels in Edinburgh and Kuwait will no longer operate under the brand “Hotel Missoni” by June 30, 2014. According to the official press release, Missoni CEO Alberto Piantoni said: “The Hotel Missoni adventure in partnership with Rezidor Group has been a positive and important experience for us. After years of collaboration, today our paths are splitting with Missoni having developed new strategic visions in the field of interior design and hospitality.”

Hotel Missoni

Suggested Articles:

Four Seasons Hotel Hong Kong has announced the completion of the first phase of its top-to-bottom renovation. Read more here.

Wildflower Farms, Auberge Resorts Collection will be a nature-inspired luxury retreat in the Hudson Valley. It’s slated to open in fall 2022.

Shangri-La Group will develop a luxury hotel just north of the Nijo Castle, a UNESCO World Heritage Site, in Kyoto. Learn more here.