Last year we reported that Fauchon-- the famous gourmet food emporium on the Place de la Madeleine in Paris-- is developing a luxury hotel in the French capital. Slated to open in 2018, the 54-room Fauchon hotel will occupy the former Baccarat shop on Place de la Madeleine. In recent news, the Nikkei Asian Review reports that Fauchon is also looking to expand this new hotel brand to Japan, now seeking partners for a Tokyo hotel project, expected to debut in 2019 ahead of the 2020 Summer Olympic Games.
Japan is an important market for the Fauchon brand, accounting for 40 perfect of the brand’s annual sales. With gourmet stores already located throughout the country, brand recognition is high, and it’s a logical place to expand in the hotel sector. Therefore Fauchon is also likely to target Osaka and Kyoto for future hotel projects.
According to the Nikkei Asian Review, “Fauchon sees hotels dovetailing with its catering and other food-related business.” And by 2030, the brand aims to have 20 hotels worldwide generating 200 million euros in annual sales.