Four Seasons Hotels and Resorts is revamping its digital face. The luxury company has introduced a new, highly experiential global website. We hear the new fourseasons.com offers an immersive and user-friendly experience, combined with global content, fresh design and social media integration.
Key features of the new site include:
Ease of booking - A new booking process that allows for multi-destination, multi-hotel and multi-person reservations. Spa and restaurant bookings can now be made in one step for many properties.
On the go - Fully optimized for mobile devices and tablets.
Access to reviews - Each of the 80-plus property pages feature user generated content direct from Twitter, Facebook and TripAdvisor.
Every property has a story - "Five-Star highlights" and "why you'll love it" sections both demonstrate service and the story behind the individual property. A quick reference tool kit right on the booking page offers need-to-know information specific to each stay.
Location, location location - Four Seasons' destinations are front and center, with descriptions of amenities, itineraries and experience offerings, while painting an authentic picture of the local culture.
Personalization - After setting up a profile and indicating personal interests, related content and recommendations from Four Seasons will become available on a guest's next visit and over time, delivering a completely personalized experience.
Furthermore, Four Seasons has kicked off its first Luxury Trend Report, sharing insights into the habits of this particular consumer segment.
The study shows that yes, luxury is indeed back. 2011 was the year of the rebound, as almost all regions saw at least 6 percent year-over-year growth in the luxury sector. Experts, according to the report, are predicting a 10 percent growth in luxury overall in 2013.
For more information visit www.fourseasons.com. You can download the full report here.