Hilton Steps Up Luxury Branding; Names New VP of Marketing

Looks like Hilton is taking some steps to rebrand its luxury division: We hear that Hilton Worldwide Luxury Brands named Stuart Foster as Vice President of Marketing yesterday. Former Vice President of the Southeast Region for Moet-Hennessy USA, a division of LVMH, Foster will lead all luxury marketing initiatives and oversee the  development of global positioning for Waldorf Astoria Hotels & Resorts and Conrad Hotels & Resorts. Foster will report directly to John Vanderslice, Global Head of Luxury & Lifestyle Brands, of Hilton Worldwide and work from the Hilton Worldwide Headquarters in McLean, Va.

While based in Paris as Global Brand Director for LVMH's namesake champagne brand, he developed and implemented a highly successful brand renewal strategy. While working in Tokyo as a Senior Marketing Manager, he accelerated the brand's growth in traditional channels while also developing its visibility and presence in hotels, restaurants and wine shops. In his most recent role, Foster was charged with the development of existing and new brands' distribution, sales and profit, account planning and pricing across the region.

Fluent in English and French and proficient in Japanese, Foster received his Master of Business Administration from New York University's Stern School of Business and his Bachelor of Arts from Colgate University.

Free Luxury Travel Newsletter

Like this story? Subscribe to The Dossier

Luxury Travel Advisor’s only newsletter, covering unique destinations and product news for affluent travelers. Delivered every Tuesday & Thursday.
Read more on:

Suggested Articles:

Faena and Accor have partnered to expand the Faena brand to strategic destinations worldwide, with the first being Dubai. Learn more here.

The Ritz-Carlton Maldives, Fari Islands is set to open June 1 with a plethora of locally inspired amenities and activities. Here's what to expect.

New I Prefer Auctions enable loyalty program members to use earned points to bid on future independent hotel stays and inspired curated experiences.