Hotelier Adrian Zecha Opens Azerai in Luang Prabang

Have you heard about the new hospitality brand from Adrian Zecha? The renowned hotelier, and founder of Amanresorts, has launched Azerai Hotels, offering "guests simple elegance, refined design, discreet and attentive service in places of unique beauty and cultural interest." 

The first Azerai to open is in Luang Prabang, a UNESCO World Heritage site and a popular cultural destination in Laos. First built in 1914 as French officers’ quarters and then transformed into the Phousi Hotel in 1961, the buildings have undergone a large-scale restoration since 2014.

What’s inside the new Azerai Luang Prabang? The 53 guestrooms were designed in an “open-plan style” in three categories: Rooms, Courtyard Rooms and Azerai Rooms. Facilities include a gym, a massage retreat, a lounger-flanked swimming pool, a Library and Lounge next to the pool courtyard, and the Azerai Bistro.

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A real focus will be authentic cultural excursions, and the concierge can create personalized itineraries with insider recommendations. What’s next for Azerai Hotels? Word on the street is that it’ll be red-hot Havana.

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