In addition to celebrating its 85th anniversary, The Leading Hotels of the World is also celebrating the launch of their new and improved website, LHW.com. What is behind the change? The Leading Hotels of the World conducted a global research and development project that relied heavily on user evaluation and input. The conclusion drawn from this research, as explained by Phil Koserowski, Vice President of Interactive Marketing, was that they “needed to design a site that appealed to a more savvy global audience who were looking for a simple booking experience while also having an abundance of new rich content to complement the research process.” LHW.com is just the beginning of The Leading Hotels of the World’s new digital strategy. Later this year, The Leading Hotels of the World would like to develop a smart phone/mobile extension of the site.
The new website has been rebuilt from the ground up, and operates on a state-of-the-art hardware platform. It uses the latest techniques in web programming trends, and features easier navigation, and enhanced functionality that simplifies the process of searching and booking. The site even has a shopping cart feature, rather than the standard reservation function, to enable buyers to purchase multiple items. As promised by Koserowski, the new site has more in-depth content that appeals to a larger audience. Finally, inspired by print techniques, the new site has a fresh look that was developed with the iPad and other tablets in mind.