Leading Hotels of the World Launches Re-Branding

In an effort to keep a fresh face, The Leading Hotels of the World, Ltd. has launched a re-branding campaign complete with new advertising, a new logo and a revamped hotel director.

The new branding campaign will be geared toward experiential travel with the tagline "All Kinds of One-of-a-Kind." The campaign will also focus on the "sweet spot" that LHW is looking to stake out in the market - this includes a combo of luxury, global scale and independent-minded hotels. This portion of the program has its own tagline, "The World's Largest Collection of Utterly Unique, Boldly Independent Luxury Hotels."

In reference to the new logo, Claudia Kozma Kaplan, LHW's senior vice president, marketing said in a statement, "It is an ideal time to introduce a fresh look and feel to our organization. We are very excited about the new logo and believe that it accurately reflects the revitalized, more contemporary nature of our company, while paying homage to our great heritage and tradition, which dates back to 1928."

The new hotel director, as part of the makeover, has been redesigned both editorially and visually showing a wide array of diverse hotels.

Visit www.lhw.com.
 

Free Luxury Travel Newsletter

Like this story? Subscribe to The Dossier

Luxury Travel Advisor’s only newsletter, covering unique destinations and product news for affluent travelers. Delivered every Tuesday & Thursday.
Read more on:

Suggested Articles:

New I Prefer Auctions enable loyalty program members to use earned points to bid on future independent hotel stays and inspired curated experiences.

The first phase of enhancements will include an expanded hydroponic farm, solar array and water treatment plant. Next is a new spa and golf course.

The 66-room Ca' di Dio, which overlooks Venice's lagoon, will open with three F&B outlets, a spa, private courtyard and more. Check it out.