Marriott International Becomes Official Hotel Partner of the NCAA

Marriott International will become an Official NCAA Corporate Partner across all 90 NCAA championships, designated as the “Official Hotel Partner of the NCAA.” Thirty Marriott hotel brands will be part of the association.

The partnership, which includes the NCAA, Turner Sports, and CBS Sports, will begin with the NCAA March Madness Men’s Final Four in Phoenix and the Women’s Final Four in Dallas (both in April). The multi-year alignment will include more than just March Madness: all of the NCAA’s championships will be included, granting Marriott International marketing, media, and activation rights.  

As an official partner of the NCAA, Marriott is now able to offer one-of-a-kind tournament experiences exclusively to Marriott guests and Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest members. Starting with March Madness, Marriott Rewards members will have the opportunity to use their points to bid on the Ultimate Men’s Final Four Weekend Experience, with just two spots up for grabs from now until March 17. This exclusive experience includes two tickets each to the Final Four and National Championship Game, VIP access to a variety of Final Four weekend events, and overnight accommodations at the JW Marriott Scottsdale Camelback Inn Resort & Spa with transportation to and from all weekend events in Phoenix.

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Access to the Marriott Rewards Final Four weekend can be found at the Experiences Marketplace,, or SPG Moments at  

For more information on Marriott International and its global hotel and resort portfolio, please visit Details about this specific collaboration will be available at, beginning on “Selection Sunday,” March 12.

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