Preferred Launches Preferred Family


Dreams Tulum Resort & Spa

Just in time for summer travel planning, Preferred Hotel Group has introduced Preferred Family, which enables parents to evaluate a hotel based on specific age groups, services and offerings and match it against their family’s own needs and interests—from planning a beachside getaway to exploring a new city.

To be eligible for the Preferred Family certification program, hotels must meet exclusive criteria in each of the five specific age categories based on hotel amenities, facilities, programs, services and entertainment.

Preferred Family is divided into the following age groups:

0-2-years old: Infants and Toddlers
3-4-years old: Preschoolers
5-8-years old: School-Age Children
9-12-years old: Pre-Teens
13-17-years old: Teens


"Family travel is growing worldwide, and not just to destinations one would typically associate with a family holiday," said Lindsey Ueberroth, president of Preferred Hotel Group. "Today's families are traveling to every corner of the world, from city centers to resorts and even exotic destinations. Motivated by a sense of togetherness and a desire for personal enrichment, parents are pursuing travel experiences that are adventurous, educational, and fun for the whole family. Preferred Family cuts through the ordinary, cookie-cutter family offerings and provides the necessary tools to choose a hotel or resort that will exceed family-friendly expectations, promising experiences that will become everlasting memories."

To date, more than 50 hotels worldwide have been certified, ranging from classic family resorts to deluxe city hotels, with more being added daily. Each is guaranteed to meet the specific needs of a traveling family.


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